CREATE & PUSH

messages and stories of humanity, hope and opportunity

CONFRONT & COUNTERACT

negative narratives which aim to undermine social cohesion

SEEK STRATEGIC ALIGNMENT

to communicate more persuasively across diverse stakeholders groups

CENTER INCLUSION & REPRESENTATION

at the heart of the creation of persuasive communications

EXPAND & ENRICH

discourse by uplifting emerging voices and those that go unheard

We create connections between people and organisations, including 1-to-1 mentoring as well as a Community of Practice, and provide training and resources around strategic communication and related frameworks/methodologies.

We facilitate collaboration and alignment of purpose and strategy amongst civil society organisations and institutions across sectors.

We want to help civil society organisations to capture the hearts and minds of an increasingly fearful public through storytelling and narrative building, to spread hope and promote the untold opportunity which exists amongst the uncertainty and chaos of recent world events. This will encourage and enable policy and societal change.

Our approach

Explore our...

Resources
& Training

Projects
& Initiatives

Community of practice & Strategic Support

RESOURCES

More in Common & Ipsos on the Undecided Middle

More in Common & Ipsos on the Undecided Middle

The research of More in Common invites us to communicate with that “undecided centre” - in Italy the majority - which has been excluded until now and for this reason is “silent and not listened to”.

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How to Talk About Human Rights During COVID-19

How to Talk About Human Rights During COVID-19

A Liberties’ guide to values-based framing in communications, for those who will address policymakers/the public during the COVID-19 emergency.

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What we’re reading: From megaphone to mosaic

What we’re reading: From megaphone to mosaic

How can civil society organisations apply narrative work? Alice Sachrajda & Thomas Coombes detail practical steps to get you started.

Read

What we’re using: ICPA Reframing Migration Narratives Toolkit

What we’re using: ICPA Reframing Migration Narratives Toolkit

These resources will help campaigners to put diversity and inclusion back on the public agenda and rally against populist narratives.

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TRAINING

PROJECTS & INITIATIVES

Winning the narrative

Winning the narrative

How to counter populist rhetoric by uncovering new and positive narratives of the diverse migrating world and civil society

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Community of practice

Our Community of Practice connects civil society organisations and the professionals who work within them with each other, encouraging connection, networking, and collaboration amongst those keen to implement a superior strategic communication approach in their organisations. The Community will be brought together by events and up-to-date best practice in strategic communications for civil society organisations will be disseminated via our Narrative Lab newsletter.

Strategic Advice

Applying strategies, frameworks and expert advice can be challenging on your own – this is why the Narrative Lab offers specialised 1-to-1 assistance for Community of Practice members who need a helping hand implementing new communications strategies. Contact us to set up your 1-to-1 session with a strategic communications expert.